Business value is a key part of PRV's new course programme, acting as a common thread throughout all of our courses.
From shelf warmer to actual business value
We get straight to the point. As an entrepreneur, you want to know how you can make money from your business. With that in mind, we immediately change the term intellectual property rights to intellectual assets. And that is exactly what the new training concept is all about.
Business value is a key part of our course programme, acting as a common thread throughout all of our courses. Here you can choose courses focused on different areas, where experienced specialists help you and your business to new levels of knowledge. Together we can set up a training ladder that takes your business forward and increases business value, as the business is ready for it.
We know that not all businesses have the same needs and, above all, not the same knowledge about intellectual property. Some have business strategies in which intellectual property is highly integrated into the rest of the business. Others barely know what intellectual property is, let alone what business value can be created by actively working with their intellectual assets. That is something we have taken note of.
From law to business development
When you hear the term intellectual property, you can easily get the impression that it is something that only lawyers work with. The legal aspects are important and necessary, but should be seen as possibilities from a strategic business perspective. With the right knowledge, intellectual property rights* can strengthen your business position.
Strengthen your business position - in several different ways
With the support of intellectual property rights, you can develop your business in many different ways. Here are some examples of what our new training courses can give you the answers to:
- How you activate your intellectual assets in order to make money.
- How intellectual property can help protect and maximize the sale of a new product.
- How you manage your intellectual assets when entering new markets and doing business in other countries.
- How you make business agreements based on intellectual property.
- How you manage intellectual assets in a way that supports business in public procurement.
- How you achieve business value by understanding the interaction between your own and others' intellectual property rights.
- How you get an economic return on investments in intellectual property by monitoring and defending your rights.
*Intellectual property is the collective name for the right to non-tangible assets, in other words, protected ideas. That includes patent, trademark and design protection. Just as with physical products, intellectual assets can be sold or licensed by the owner.
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