A trademark is a distinctive indicator or sign which makes it possible to distinguish your goods and services from those of others. A good trademark, or logo, makes your particular product or service stand out. There are probably a number of trademarks which you choose to buy, just because you recognise them. A trademark is quite simply a way to create recognition with your customers.

Exclusive rights

Trademark protection gives you an exclusive right, which means that no one else has the right to use the trademark for their goods or services, or in their marketing.
Why trademark protection?

The difference between trademarks and company names

A trademark is a sign for products or services and is registered by PRV. A company name is the name of a registered company, which is registered by the Swedish Companies Registration Office.
The Swedish Companies Registration Office

Figurative marks/logos or other marks

It is not only possible to register a logo as a trademark. There are a number of different marks and you can even register a sound. Read more about which mark you want to characterize your company.
Different types of trademark

Examples of trademarks

Here you can find examples of what can be registered. Check out what the Hemglass ice cream company and Carolina Klüft have registered.
Examples of trademarks

Supplement your trademark protection

Maybe you also need a patent or design protection? Read more about the differences here.
Trademarks and other protection