Entrepreneurs tell their story

Here you find interviews with successful entrepreneurs: Within different business areas, they all work strategically with intellectual property such as trademark, copyright, patent and design protection. Get inspired!

We also address issues of intellectual property strategy, corporate secrets and piracy as they are important aspects of the company's management of its intellectual property. The interviews are listed in alphabetical order by company name.

BiBB Instruments - drilling deeper into the body

The company BiBB Instruments has its origins in clinical research at Lunds Lasarett. Doctor and founder Charles Walther has diagnosed many cancer patients. His experiences as a practising doctor and his desire to help even more patients led him to come up with an invention which will facilitate the diagnosis of cancer tumours in the stomach, intestine and lungs with the aid of a medical drill. The drilling instrument drills deeper and can take more precise samples than traditional endoscopic biopsies.

Casall - for training and health

Casall is a Swedish-born global company with intangible assets within the expanding training sector. “We thought internationally right from the start and began exporting immediately,” says Carl-Axel Surtevall, CEO and founder of the company.

Hövding – when patents are the key issue

An airbag for cyclists and a business concept based on improving the safety of cyclists. It could be as simple as that given that the bike is increasingly becoming the obvious means of transport in urban areas. The product uses advanced technology, which is of course protected by patents.

Icehotel – the hotel, the artwork and the award-winning trademark

There are many ice hotels around the world, but only one Icehotel. The Swedish tourist attraction in Jukkasjärvi attracts 50,000 visitors every year to the banks of the River Torne. Icehotel has always been conscientious with its approach to its trademark and has registered it with PRV (the Swedish Intellectual Property Office).

Les Mills – building a training concept

The BODYPUMP workout is celebrating its hundredth programme in many clubs around the world. Behind the venture is Les Mills, a global company within the health sector. In an international market, they offer gym and training clubs a total concept with group training which includes qualitycertified training programmes and comprehensive marketing and business support.

Paradox Interactive – produces computer games for a demanding public

Five million customers who spend thousands of hours in front of the computer. Paradox Interactive produces computer games for a demanding public. The company has grown by 45 percent every year since 2008 and reported a profit of NOK 240 million in 2015. “Largely thanks to our intangible assets which we protected via PRV – and the players who are codevelopers,” says founder Fredrik Wester.

Scania - a culture of secrecy

20 years – that is how long we have had to wait for Scania’s new truck which was launched in August. The development of the new truck had been kept secret to create curiosity and safeguard the intangible assets themselves. “We are always quick off the mark and would rather acquire too much protection rather than too little,” says Stina Sjögren Paulsson, Patent Manager.

SKF defends its trademark with its own strength

With share capital of SEK 100,000, SKF submitted its first patent application to PRV way back in 1907. Today, the group is a global empire of ball bearings, gaskets and over 300,000 different products in total. In order to defend its strong trademark, they have a unique and global approach to preventing imitation.

Swedish Hasbeens - innovation and retro in a wooden shoe

Swedish Hasbeens is inspired by nostalgia and history, yet wants to innovate and challenge prevailing conceptions. Producing retro things in a new way and breaking accepted patterns is the secret behind their success, believes founder Emy Blixt.