Here you find interviews with successful entrepreneurs: Within different business areas, they all work strategically with intellectual property such as trademark, copyright, patent and design protection. Get inspired!
We also address issues of intellectual property strategy, corporate secrets and piracy as they are important aspects of the company's management of its intellectual property. The interviews are listed in alphabetical order by company name.
Two years ago, Elias Bülow and William Bergmark started up Hemsol. With the help of PRV’s test for entrepreneurs Genomlysningen, they found out what intangible assets their company has.
An airbag for cyclists and a business concept based on improving the safety of cyclists. It could be as simple as that given that the bike is increasingly becoming the obvious means of transport in urban areas. The product uses advanced technology, which is of course protected by patents.
There are many ice hotels around the world, but only one Icehotel. The Swedish tourist attraction in Jukkasjärvi attracts 50,000 visitors every year to the banks of the River Torne. Icehotel has always been conscientious with its approach to its trademark and has registered it with PRV (the Swedish Intellectual Property Office).
The BODYPUMP workout is celebrating its hundredth programme in many clubs around the world. Behind the venture is Les Mills, a global company within the health sector. In an international market, they offer gym and training clubs a total concept with group training which includes qualitycertified training programmes and comprehensive marketing and business support.
Put together a surgeon with a professor of physics and maths... add a textiles researcher... and give them an unsolved problem in wound healing. The result is Lundatex, a patented bandage technology that always provides the correct pressure.
When the vehicles of the future switch to electricity, and include more software and AI, companies need to adapt both their knowledge and their intellectual property protection.
In order to protect its customers against counterfeit products, and preserve its strong brand, SKF conducts a unique and worldwide anti-counterfeiting effort.
Swedish Hasbeens is the retro shoe that became high fashion when it was launched. With the help of clear values that permeate everything from the company's production to trademark work, the clog has become a global success.
Tobii is the world leader within the field of eyetracking. More than 10,000 people with disabilities use their aids. Tobii has registered many patents, both national patents registered with PRV and international patents through the EPO. The Swedish company is now strengthening its position within the computer games industry.
A unique concept, the courage to do something different and above all a solid brand - that is the key to the success of Treehotel.
