Choose the right intellectual property!
Which protection is right for you depends on what you created. Make sure to choose the right protection for you.
The difference between the protections
Of the four intellectual property rights, you can apply for protection for patent, design and trademark. Copyright arises automatically.
Copyright
A photographer automatically has copyright that protects artistic creation.
Design
A design registration protects the appearance of all or parts of the shoe, not its function.
Patents
Patents protect a technical solution, for example a new way of manufacturing the sole of the shoe.
Trademark
A trademark is a distinguishing sign of a product or service, for example the shoe name.
Entrepreneurs tell their stories - get inspired!
Here you find interviews with entrepreneurs who work strategically with intellectual property.
Designs with Scania
The development of the new truck had been kept secret to create curiosity and safeguard the intangible assets themselves: patents, trademarks and designs.
Trademarks with Ice Hotel
There are many ice hotels around the world, but only one Icehotel. Icehotel has been conscientious with its approach to its brand and trademark registration.
Copyright with Les Mills
Copyright is of great importance when building concepts. The global training giant Les Mills offers training clubs and gyms a comprehensive concept.
Patents with Hövding
Patents are needed when developing innovations. Hövding has developed an airbag for cyclists, which is well worth protecting.
For those of you who are here in a specific role
Here we provide selected content for you who visit the website based on a specific role or interest.
Entrepreneur
For you who want to develop and manage your company's intangible assets.
IP Professional
For those of you who are professionals in the field of intellectual property rights.
Training programmes
For participants in international training programmes and capacity development.
The bad deal store
Counterfeited products. A bad deal for you
As a consumer, you can make a difference and contribute to a sustainable society. Fake is a bad deal even if the price feels like a bargain.
The downside of a bargain
Counterfeiting can affect everything from your security to the economy in general.
How to recognize a copy
Counterfeited goods are not security tested, which means that their use entails risks.
Protect your business
The more successful you are as an entrepreneur, the greater the risk of getting copied.
Facts about counterfeiting
Trade in counterfeited products is extensive and has major consequences.
Good to know about trademarks
Why you should register a trademark
No one else has the right to use your registered trademark on similar products and services or in their marketing.
Questions about trademarks
Here we answer the most common questions we get about trademarks.
Checklist for trademark application
By going through the checklist before making your application, you have done the preparatory work needed to get a correct trademark protection.
Renew your trademark registration
A trademark registration is valid for ten years, which means that you must renew it every ten years.