Choose the right intellectual property!
Which protection is right for you depends on what you created. Make sure to choose the right protection for you.
Of the four intellectual property rights, you can apply for protection for patent, design and trademark. Copyright arises automatically.
A photographer automatically has copyright that protects artistic creation.
A design registration protects the appearance of all or parts of the shoe, not its function.
Patents protect a technical solution, for example a new way of manufacturing the sole of the shoe.
A trademark is a distinguishing sign of a product or service, for example the shoe name.
Entrepreneurs tell their stories - get inspired!
Here you find interviews with entrepreneurs who work strategically with intellectual property.
The development of the new truck had been kept secret to create curiosity and safeguard the intangible assets themselves: patents, trademarks and designs.
There are many ice hotels around the world, but only one Icehotel. Icehotel has been conscientious with its approach to its brand and trademark registration.
Copyright is of great importance when building concepts. The global training giant Les Mills offers training clubs and gyms a comprehensive concept.
Patents are needed when developing innovations. Hövding has developed an airbag for cyclists, which is well worth protecting.
For those of you who are here in a specific role
Here we provide selected content for you who visit the website based on a specific role or interest.
For those of you who are professionals in the field of intellectual property rights.
The bad deal store
As a consumer, you can make a difference and contribute to a sustainable society. Fake is a bad deal even if the price feels like a bargain.
Counterfeiting can affect everything from your security to the economy in general.
Counterfeited goods are not security tested, which means that their use entails risks.
The more successful you are as an entrepreneur, the greater the risk of getting copied.
Trade in counterfeited products is extensive and has major consequences.
Good to know about trademarks
No one else has the right to use your registered trademark on similar products and services or in their marketing.
Here we answer the most common questions we get about trademarks.
By going through the checklist before making your application, you have done the preparatory work needed to get a correct trademark protection.
A trademark registration is valid for ten years, which means that you must renew it every ten years.