Good to know about trademarks

A trademark is a distinguishing sign for a product or service.

This is a trademark 

It may, for example, consist of words, figures, letters, numbers, personal names, slogans, holograms or sounds. It can also be a specific formulation of the product itself or its packaging. 

A trademark registration is valid for 10 years and you can renew the registration as many times as you want. 

Examples of various trademarks 

Why you should register a trademark 

  • In order to ensure that you do not infringe on somebody else’s trademark 
  • To obtain the sole right to use the trademark for the products and services you have registered 
  • To prevent others from using or infringing on your registered trademark

Investigate which trademarks are already registered 

Your trademark may not be at risk of being confused with other trademarks. Through the trademark databases, you can yourself investigate if the trademark is already registered under similar products and services that you intend to market. Before you apply for the trademark, it may also be good to ensure if you can get the domain name and company name you want. 

Edited 2022-11-17