Treehotel – A unique concept rooted in a strong trademark
A vision to create something different, the courage to think outside the box, and long-term work on building a strong trademark – these are the foundations of Treehotel's success.
Treehotel's business idea has always been to offer its guests a hotel experience beyond the ordinary, with rooms situated high among the treetops in the majestic nature of northern Sweden. The innovative concept, developed by the founders Kent and Britta Lindvall, has made Treehotel a well-known player in international tourism today, explains Jonas Olsson, the current owner.
– Our strong trademark is one of our greatest assets. By nurturing and continuously developing it, we can continue to attract guests from all over the world seeking a memorable experience beyond the ordinary, Jonas shares.
Sustainability and authenticity as trademark foundations
Over the years, Treehotel has seen steady growth, with increasing interest from both individuals and companies. Jonas emphasizes that success is not just about the physical product but about the genuine experience delivered with a focus on sustainability.
– We want to offer an authentic stay, where we respect and care for the nature we are a part of. Sustainability is a natural part of our offering and something our guests highly value, says Jonas. He also highlights the importance of authenticity, particularly through personal hospitality.
– Our tree rooms attract the guests, but it’s our hospitality that makes them want to return, he explains.
Architecture that reinforces the trademark
A key to Treehotel's uniqueness has been collaborations with renowned architects and designers. Jonas intends to continue this approach to create rooms that stand out through their unique design language.
– Our collaborations with leading architects give each room its own character and artistic expression. Through agreements, we ensure that these objects remain unique constructions, which strengthens our trademark as a model of innovative hotel architecture, Jonas explains.
Protecting the trademark and its value
As an internationally recognized name, Treehotel has always been vigilant in protecting its trademark. Jonas stresses the importance of actively defending their rights.
– With success always comes the risk that others will try to copy our ideas. That’s why it’s crucial that we have strong legal protection and act swiftly when needed. This way, we can protect ourselves from potential threats, Jonas says.
The future of Treehotel
The future looks bright for Treehotel, with plans to continue developing both the rooms and guest experiences. New projects may be launched, but the focus remains on preserving what makes Treehotel special – the closeness to nature and the intimate atmosphere.
– Our core is and will always be what makes Treehotel unique. We will continue to offer our guests an authentic and personal experience, while exploring new opportunities to grow and enhance our offering, Jonas concludes.
The interview was updated in 2024.
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