Changed attitudes to illegal streaming

Illegal streaming is declining in Sweden.

Attitudes to illegal streaming have changed. Besides the importance of a rich selection of media and high technical quality, almost six out of ten, 57 percent, think that it is very important that the service also is legal.

It is significantly more important for women than for men. 67 percent of the women say it is very important, compared to 47 percent of the men.

Illegal use decreases most between the ages of 16 and 29

Illegal use is declining and, most of all, between the ages of 16 and 29. This is despite the overall increase in Sweden of streaming in order to watch films, television programs or listening to music and audio books.

Short facts about attitude and use of illegal streaming

The use of illegal streaming has dropped from 21 to 14 percent compared to 2017.

  • Illegal streaming is highest for movies and TV series. At the same time, illegal streaming decreases most for this kind of content compared to 2017.
  • Illegal consumption of music and audio books is increasing, even though it is from very low levels in 2017.
  • One of five Swedes is trying to get information about whether the digital service is legal or not.
  • Informing about copyright and legal alternatives is what people think has the greatest significance for reducing illegal use.

The figures are based on a survey conducted 2019 by Kantar Sifo on behalf of PRV.

More information about the survey

Kantar Sifo conducted 2000 web interviews between November 11 and 29, of randomly selected people living in Sweden. Use and attitudes towards illegal streaming in the public were compared to previous research from 2017.

Survey 2017 on media habits, young people aged 12-16

Survey 2017 on media habits, adults aged 18-79