Export strategy and agreements
It is important that you map your company's intangible assets, describe how they should be used and protected in an international market. It affects your business strategy. Also consider what agreements you need.
In which countries should I apply for intellectual property rights?
You should apply for trademark, patent and design in the countries where you operate, for example, where you manufacture or sale your product.
If you sell to other countries, make sure that a similar trademark, patent or design is not registered by anyone else there. If you do not, you risk infringing on someone else.
Digital market is international market
The website where you promote your business, your goods or services is accessible globally. If you have information in other languages, such as English, the site will be found by search engines and exposed in many other countries. Thus, you are in markets abroad where you may need to protect your intangible assets.
Piracy can affect any company that produces and sells goods. For preventive purposes, you should submit an "application for action" to Swedish Customs, as the customs more easily can identify and stop suspected pirated copies.
Free international advice
The European Commission has taken the initiative to IPR Helpdesks, which are international advisory organisations for SMEs in the EU. They give you free advice on how to protect and safeguard your intellectual property rights in different markets of the world.
There are more things to keep in mind when starting a business
For example, choose the name of your company, your product or service with care, so it works in the language areas where you do business.