Erik Ahlgren from Sony Ericsson succeeded in convincing both consumers and juries with his design.
Most sold mobile
The design that came from Sony Ericsson’s offices in Lund, became popular all around the world. When it was launched, the phone that Erik Ahlgren designed became the year’s most sold camera mobile. The T610 was a success. It received several prizes, among other things for its attractive and user-friendly design. In 2004, Sony Ericsson received the Grand Award of Design for the phone, which is an annual award presented by the Association of Swedish Engineering Industries in cooperation with the Swedish Society of Crafts and Design and the Swedish Industrial Design Foundation.