Intellectual property rights strategy

Intangible assets are not physical. Yet they are still very obvious and can be worth a lot of money.

Assets which are covered by intellectual property rights give material value to characteristics such as creativity and innovation. Intangible assets often account for more than 80% of a company’s value. 

Identify the company’s assets. Then consider how you should develop and safeguard them in the best possible way, so that they can continue to generate value. 

Why prepare a strategy? 

When you draw up an intellectual property rights strategy, you increase awareness and control over the company’s value. The strategy can be used to: 

  • Develop your business model
  • Facilitate good and clear collaboration
  • Make the company more attractive to investors
  • Market your business to consumers and users
  • Scare off competitors
  • Accelerate the company’s growth through the identification of opportunities. 

Having a carefully considered intellectual property rights strategy is particularly important in innovative games companies where the entire value of the company often consists of ideas which arise out of creativity and innovation. 

Many important assets 

Intangible assets can consist of both registered and unregistered assets. A strong intellectual property rights strategy is like a patchwork quilt, where the various patches and complementary assets are placed next to each other. 

Here are some examples of key assets which should be covered by an intellectual property rights strategy: 

  • All agreements that the company has signed. This includes both commercial agreements and agreements which regulate collaborations and other legal agreements.
  • Trademark names, logotypes and domain names for games products or other services.
  • Trademark names, logotypes and domain names for the company’s studio.
  • Designs used in game products, e.g. the appearance of characters.
  • Registered design protection.
  • Games concepts, whether documented or otherwise.
  • Scripts and storyboards, sketches
  • Films and music
  • Copyrights
  • Inhouse-developed technology
  • Patents
  • Trade secrets.

Things to remember: 

  • Identify your company’s intangible assets
  • Prioritise the assets with respect to each other
  • Draw up a strategy and method for managing and developing your assets
  • Communicate your assets, both internally and externally, when it pays
  • Use and make the most of your assets

Test your business

The information given on this page will increase your awareness of the importance of intellectual property rights in the games industry. We recommend you contact a legal expert for advice and tips regarding what will apply to your particular business.