What is a trademark?

A trademark is a symbol or characteristic of a product or service.

A trademark is a symbol or characteristic of a product or service. It can, for example, consist of words, figures, letters, numbers, personal names, slogans, holograms or sounds. It can also be a specific design of the product itself or its packaging.

Exclusive rights

Your trademark registration gives an exclusive right: no one else has the right to use the trademark for their products or services, or in their marketing.

Why do I need a trademark registration?

The number of goods and services on the market are constantly increasing. Your trademark becomes more and more important for your business profile and reputation.

The safest way to get an exclusive right is to register your trademark with PRV. The trademark helps you to reach customers and potential business partners or investors. Registering your trademark is an important part of your business strategy and could lead to better business deals.

The exclusive right means no one else has the right to use the mark for their goods and services or in their marketing. Should someone use your mark it could be infringement and you can turn to The Patent and Market Court to pursue legal action.

The court can both ban further infringement and impose a fine or prison sentence.

Examples of trademarks

Here you can find different examples of trademarks. Do you know what Hemglass and Carolina Klüft have registered?

Examples of trademarks