What is a trademark?

A trademark is a symbol or word that characterizes your product or service and distinguishes it from other products or services on the market. It makes your customers recognize your product or service.

You probably know of many trademarks that you buy products from just because you recognize them.

Exclusive rights

Your trademark registration gives an exclusive right: no one else has the right to use the trademark for their products or services, or in their marketing.
Why trademark protection?

The difference between trademarks and company names

  • A trademark characterizes goods and services, and is registered through PRV.
  • A company name is the name of a business that is registered by The Swedish Companies Registration Office.
    The Swedish Companies Registration Office

Figurative mark/logotype or other

It is not only logotypes that can be registered as trademarks - there are many different types of trademarks. You can also register a sound, a motion, multimedia or holograms.

Read more about what type of trademark that is most suitable for your goods and services.
Different types of trademark

Examples of trademarks

Here you can find different examples of trademarks. Do you know what Hemglass and Carolina Klüft have registered?
Examples of trademarks

Complement your trademark protection

You might also need a patent or a design registration? Read about the differences here.
Differences between the various exclusive rights

Swedish Trademark DatabaseSwedish Trademark Application