What is a trademark?
A trademark is a symbol or word that characterizes your product or service and distinguishes it from other products or services on the market. It makes your customers recognize your product or service.
You probably know of many trademarks that you buy products from just because you recognize them.
Your trademark registration gives an exclusive right: no one else has the right to use the trademark for their products or services, or in their marketing.
The difference between trademarks and company names
- A trademark characterizes goods and services, and is registered through PRV.
- A company name is the name of a business that is registered by The Swedish Companies Registration Office.
The Swedish Companies Registration Office (external website)
Figurative mark/logotype or other
It is not only logotypes that can be registered as trademarks - there are many different types of trademarks. You can also register a sound, a motion, multimedia or holograms.
Read more about what type of trademark that is most suitable for your goods and services.
Examples of trademarks
Here you can find different examples of trademarks. Do you know what Hemglass and Carolina Klüft have registered?
Complement your trademark protection
You might also need a patent or a design registration? Read about the differences here.