Friluftsfrämjandet has long experience of promoting and developing outdoor life in Sweden. Their logo with The Wild Man is registered as a figurative mark.

Friluftsfrämjandets logotype

An association for fresh air

The name Friluftsfrämjandet (Outdoor Association) was introduced in 1975 but the foundation of the association was laid in 1892 and since then the association has encouraged people to get out and breathe fresh air. Today, Friluftsfrämjandet is one of Sweden’s largest outdoor associations.

The Wild Man

The logo of Friluftsfrämjandet has changed throughout the years but The Wild Man, as the man in their logo is called, has been around for over one hundred years.