The first ones to register a sound mark in Sweden was Hemglass. Their well-known melody has been registered as a trademark since 1999.
It is not unusual for companies to register a sound as a trademark nowadays. It was a lot harder in the past. Hemglass had to have their case examined at the Court of Patent Appeals before the registration was approved. The decision set a precedent and today there are more sound trademarks registered.
Hemglass also has a well-known logotype. The trademark has been registered since the 1970’s.
Ice cream since the 1960's
The ice cream truck has been seen on our roads in Sweden since 1968, when freezers started becoming more common in homes.