Why intellectual property rights?

Many companies sit on values that they themselves do not see. They can hide in patents, trademarks, designs, company names, agreements, working methods and much more. Here you will find stories with successful entrepreneurs, who work strategically with intellectual property rights to achieve success.

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BiBB Instruments

The company BiBB Instruments has its origins in clinical research at Lunds Lasarett.

Read the interview with BiBB Instruments

Hövding

The desire to protect the head combined with the reluctance to wear a helmet.

Read the interview with Hövding

Icehotel

It is the transience that is the very core of the business.

Read the interview with Icehotel

Les Mills

The BODYPUMP workout is celebrating its hundredth programme in many clubs around the world. 

Read the interview with Les Mills

Paradox Interactive

Five million customers who spend thousands of hours in front of the computer. 

Read the interview with Paradox Interactive

Scania

Virtually everything to do with the lorry has been done quietly. 

Read the interview with Scania